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Sales and clients

Free sales guides

Free guides on winning and keeping clients — pipeline, proposals, pricing, onboarding — from people who sell for a living. One email address each.

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Four guides in this section

About this section

Selling services is a subject people write badly about in public and well about in private, because the specifics are unflattering — the deal that stalled, the price that was too low for two years. A guide somebody publishes under their own name to attract clients tends to carry the specifics, which is what makes this section worth reading.

Questions

Are these about selling software or selling services?
Mostly services — consulting, agency and freelance work, where the sale is a conversation rather than a signup. Software sales guides appear here too, and each guide's subtitle says which it is.
Can I contact the author?
That is rather the point. Every guide ends on its author's own call to action, and they publish here to be found. Their page links wherever they want you to go next.

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