For marketing agencies
Client-ready lead magnets, faster.
The ebook deliverable that used to take a strategist, a writer, a designer and a dev ticket now takes an afternoon and one person — typeset PDF, cover, and a hosted opt-in page on the client's own domain.
No watermark · Client's brand · Free while in beta
The economics
The deliverable everyone sells and nobody wants to produce.
Every agency has pitched an ebook. It is easy to sell, it fits any retainer, and the client always says yes. It is also the line item most likely to quietly lose money: a strategist scopes it, a writer drafts it, a designer sets it, a developer builds the landing page, and the whole chain runs again when the client changes the title in round two.
Nothing in that chain is optional — the work has to happen. What is optional is who does it. Move drafting, typesetting and the landing page into one tool and the deliverable stops being a project and starts being a product, which is the only version of it worth selling twice.
Where the time goes
The same seven jobs, priced differently.
Every row below happens either way. The question is how many people and how many weeks it takes.
Getting the source material
By hand —Three weeks chasing the client's subject expert for an interview that keeps moving.
Here —Take what already exists — their sales deck, a webinar transcript, an old whitepaper — and upload it whole.
The outline
By hand —A strategist writes it, the client rewrites it, and a fortnight goes past before a word of copy is drafted.
Here —A drafted outline in the first meeting, edited live while the client is still on the call.
Copy
By hand —A freelance writer, a brief, a first draft, two rounds of amends, and an invoice.
Here —A full draft from the source material, edited by whoever on the team knows the account best.
Design and typesetting
By hand —A designer's week, or an InDesign file only one person can open.
Here —Typeset on export. Six cover styles, print-correct margins, no design ticket in the queue.
The landing page
By hand —A dev ticket, a template, a form integration, and QA on three breakpoints.
Here —A hosted opt-in page comes with the book, on the client's own domain.
Round two of amends
By hand —Back to the designer, because the title changed and the cover is flattened artwork.
Here —Change the title in the editor and the PDF redraws. Amends cost minutes.
The next client
By hand —Start again, at the same cost.
Here —Start again at almost no cost, which is what makes it a productised offer.
What the client sees
Their brand, their domain, their book.
The imprint, the author line and the colours are set once per project. The opt-in page runs on the client’s own domain, and the exported PDF carries no watermark and no mention of us. As far as the client’s audience is concerned, the agency made it — which is what they are paying for.
The file itself is print-correct: right trim size, right margins, fonts embedded. If the client later wants it on Amazon KDP, Gumroad or Payhip, the same export uploads without being remade, so “can we also sell this one?” stops being a new scope.
Two things to know before you standardise on it
- Multi-seat team accounts are not built yet. Projects are per-account today.
- Custom brand fonts cannot be uploaded. The six cover styles use the faces they ship with.
Neither of those is a secret we would rather you found later. If they matter to your contracts, they matter now.
Where to start
Pick the shape by what the client wants back.
The fastest first project is almost always a checklist: ten pages, no interview needed, and a printable last page the client’s audience keeps. For a B2B client with data, the benchmark report earns the most attention per page. For a services client selling expertise, the consulting guide produces enquiries rather than downloads.
All five structures, with the chapters written out, are on the templates page. Six worked examples with outlines and opt-in copy are on the examples page.
Questions
What agencies ask first.
- Can we white-label the ebooks for clients?
- The books carry the client's imprint, author line and brand — set once per project — and the opt-in page can run on the client's own domain. There is no CreateEbook watermark on the PDF and nothing in the reader's experience points back at us.
- Can we run several client accounts?
- Each book is a separate project with its own brand, cover, outline and opt-in page, and there is no cap on how many you create during the beta. Formal multi-seat team accounts are not built yet — if that is a blocker for you, it is worth telling us before you standardise on this.
- Can we charge clients for this?
- Yes. Commercial use is included and we take no cut of what you bill. Most agencies price it as a productised deliverable rather than by the hour, because the hours are the part that just disappeared.
- What if the client already has brand fonts?
- The six cover styles are typeset with the fonts they ship with, and custom font upload is not available yet. In practice a strong typeset cover in a neutral face reads better than a brand font stretched onto a layout it was never drawn for — but if pixel-exact brand compliance is contractual, this is worth checking before you pitch it.
- How fast can we turn one around?
- The bottleneck is approval, not production. With source material in hand the draft, cover and opt-in page are an afternoon; what takes the week is the client reading it.
Start free
Scope it as a week. Deliver it Thursday.
Upload the client's existing deck or whitepaper and CreateEbook drafts the book, sets the type, and builds the opt-in page.
Build a client ebook- No watermark
- Client's domain
- Free while in beta