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Consulting guide template

The consulting guide template

A seven-chapter ebook template for consultants: diagnose the problem, show the method, and end on the call. Built for capturing qualified leads, not readers.

Start the consulting guide

24–32 pages · About 20 minutes to read

At a glance

Written for
Independent consultants and boutique firms
What it earns you
Book discovery calls with buyers who already trust the method
Length
24–32 pages
Reading time
About 20 minutes to read

The outline

7 chapters, and what each one is doing.

Nothing is held back here. Build it with CreateEbook or build it in a word processor — the structure is the useful part.

  1. The symptom they came in with

    Open on the thing the reader already knows is wrong — the number that keeps slipping, the meeting that keeps repeating. You are not teaching yet. You are proving you have seen this before.

  2. Why the obvious fix fails

    Name the fix everyone tries first and explain, specifically, why it does not hold. This is the chapter that separates you from the blog posts.

  3. The real cause

    Your diagnosis. One idea, argued properly. If a reader remembers one page of the book, make it this one.

  4. The method, step by step

    The sequence you actually run with clients, named and numbered. Give away the what and the order. The judgement is what they hire you for.

  5. A worked example

    One engagement, start to finish, with real numbers where you can share them and honest ranges where you cannot. Nothing sells a method like watching it run.

  6. What to do this week

    Three things the reader can do without you. This is the chapter they forward to a colleague, and forwarding is distribution.

  7. When to bring someone in

    The honest boundary: the situations where doing it alone costs more than the fee. Then the call link.

Why this shape works

Three reasons, plainly.

  • It gives away the method and withholds the judgement, so the reader leaves convinced and still needs you.

  • The diagnosis chapter does the qualifying: readers who disagree with it were never going to buy.

  • Ending on a boundary rather than a pitch reads as advice, and advice gets forwarded.

Starting points

Three openings you can paste straight in.

Step one asks what your book should teach. Here is what a good answer looks like for this template — specific enough that the outline comes back usable.

  • The five reasons a services firm’s margin drops below 40%, and how I fix each one
  • How I run a two-week operations audit for a 20-person agency
  • The pricing conversation most consultants get wrong, and the script I use instead

Start free

The outline is here. The book takes an afternoon.

Paste your notes and CreateEbook drafts the chapters into this structure — then hands every word back for you to edit.

Start the consulting guide
  • 24–32 pages
  • Typeset PDF
  • Hosted opt-in page