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Claim my page →Thomas Hwang
Free guide
The complete guide
The Complete Guide to Digital Products
Thomas Hwang
Painting a clear picture of what to make, who buys it and how to price it
30 pages · about 18 minutes to read · PDF
Inside the guide
9 chapters, and what each one leaves you able to do.
- 01
Start Here: What You Need and What You Will Build
Know who this guide suits, what you need before page one, and the finished product you will hold at the end.
- 02
Decide What You Are Selling
Leave with one chosen product, one named buyer and one reason that buyer pays you.
- 03
Plan the Product Before You Make It
Walk away with a written outline, a scope limit and a finish date you set yourself.
- 04
Build the Product
Produce the finished file, formatted and checked, ready to upload to a shop.
- 05
Price the Product
Set a price you can defend, with a bundle option and a rule for future rises.
- 06
Open Your Shop and Publish
Have a live product page with a title, description, thumbnail and working download.
- 07
Fix What Goes Wrong
Diagnose no sales, refund requests, poor files and weak pages, and repair each one.
- 08
Find Buyers Without Spamming
Run a seven-day launch and post promotional content people thank you for.
- 09
Keep It Running Without Me
Ship updates, read your numbers and release the next product on a schedule you own.
Look inside
Two real pages, set exactly as they print.
01
Start Here: What You Need and What You Will Build
Know who this guide suits, what you need before page one, and the finished product you will hold at the end.
You have a skill, a folder of notes or a habit of solving the same small problem for other people, and you have watched other people sell a PDF of exactly that knowledge for money. You open a shop page, stare at an empty product form and close the tab. Three weeks pass. The notes stay in the folder. You need a beginning small enough to finish in one evening and a shape for the thing you will sell, which is what this chapter gives you.
Work through these steps in order. First, write one sentence naming the person you are helping and the problem they have, in their words rather than yours. Second, list three things you already know how to do that took you longer than a month to learn. Third, choose the item on that list you could explain to a friend in twenty minutes over coffee. Fourth, decide the form it takes: a written guide of eight to twelve pages, a set of ten to twenty templates, or a pack of twenty to forty images. Fifth, give it a working title and a price you would pay without hesitating. Write all five on one sheet. You have finished when the second step lists three items and the fourth names a number, because a number is a decision and a description is a mood.
Take a reader with two years of experience resizing images, who spends most evenings on the same laptop. Her sentence: small shop owners who need product photos cropped to the same square size without paying a designer. Her three skills: resizing, batch renaming, exporting for print. She picks resizing. She chooses twelve template files, sets the price at fourteen pounds and titles them Square Product Photo Templates. The whole sheet takes her fifty minutes. She now owns a product she can build tomorrow rather than an idea she can discuss for a month.