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The complete guide
The Complete Guide to Wedding Photography Sales
Mikša
Price from scratch, craft a package that sells itself, and book the client in one call
37 pages · about 27 minutes to read · PDF
Inside the guide
9 chapters, and what each one leaves you able to do.
- 01
Decide your worth before you quote
You set a floor price from your costs and time, not from doubt or competition.
- 02
Price your first season without a portfolio
You build a starting rate from your skill level and local market, then raise it.
- 03
Build three packages that make the middle obvious
You craft tiers so the middle one fits most couples and feels like the fair choice.
- 04
Craft add-ons that pay you for your hours
You price albums, prints and extra coverage so each add-on covers its real cost plus profit.
- 05
Write your quote so it readies the client to book
You deliver a one-page proposal that states the price, the value and the next step.
- 06
Run the consult call in four set stages
You lead the call from rapport to close, asking questions that uncover what they want.
- 07
Handle objections without discounting your rate
You answer the five common stalls with prepared phrases that keep your price standing.
- 08
Close the call and take payment on the spot
You ask for the booking, send the contract link, and collect the retainer before you hang up.
- 09
Run this method season after season without me
You review each booking, adjust your rates quarterly, and keep your sales script sharp.
Look inside
Two real pages, set exactly as they print.
01
Decide your worth before you quote
You set a floor price from your costs and time, not from doubt or competition.
You are in the first season, you have maybe two portfolio shoots under your belt, and someone has asked for your price list. You have no idea what to charge, so you open Instagram and average five photographers you admire. That average is not your price, it is their overheads, their reputations and their cost of living. Before you quote anyone, set a floor from your own costs and your own time, on paper, not in your head, because your head will talk you out of the number before you finish writing it.
Sit down with a page split into three columns: cost of doing business, cost of your time, and the floor. In the first column, list everything you spend per year to run the business: insurance, website hosting, editing software, a hard drive, a second card, mileage to a wedding fair you did not book from. Divide that total by the number of weddings you realistically expect this season. If you expect six, you put a sixth of that annual cost against every wedding. That is your fixed overhead per booking, and it does not care how good you are.
In the second column, put your time. Count the honest hours for one wedding: a pre-wedding call, the shoot day itself, culling and editing at a conservative two hours per delivered image, the gallery upload, the emails over three months. A typical first season wedding runs you forty hours of direct work, so multiply that by the hourly rate you would accept for a job you did not particularly want. If you would not clean a friend's house for less than twenty pounds an hour, you do not retouch a bride's face for less than that. Forty hours at twenty pounds gives you eight hundred pounds of labour cost.