CreateEbook Team
Free guide
A working toolkit
The 7-Email Welcome Sequence
A working toolkit
The 7-Email Welcome Sequence
For coaches with a small list: one email a day, each with a subject line that gets opened and a single ask that moves th
CreateEbook Team
For coaches with a small list: one email a day, each with a subject line that gets opened and a single ask that moves th
45 pages · about 22 minutes to read · PDF
Inside the guide
20 chapters, and what each one leaves you able to do.
- 01
Welcome email, no call booked yet
Send this the day someone subscribes to start the sequence.
- 02
Teaching email, soft ask
Send on day two to deliver value and invite a reply.
- 03
Story email, warm ask
Send on day three to build trust and offer a call.
- 04
Objection handling email
Send on day four to address the common doubt.
- 05
Urgency email, limited slots
Send on day five to create a reason to book now.
- 06
Social proof email
Send on day six to share a client result.
- 07
Final call email
Send on day seven to close the sequence with a clear ask.
- 08
Following up after no reply
Send two days after the sequence ends if they haven't replied.
- 09
Following up after a no show
Send the day after a discovery call they missed.
- 10
Post-call follow up, no booking
Send within 24 hours of a call that didn't lead to a booking.
- 11
Price rise announcement
Send to your list at least two weeks before you raise your rates.
- 12
Re-engagement email
Send to subscribers who haven't opened in 90 days.
- 13
Referral request
Send to happy clients asking for one introduction.
- 14
Testimonial request
Send to a client after they finish a programme.
- 15
Breakup email for unengaged list
Send to subscribers who haven't engaged in six months.
- 16
Cancellation confirmation
Send when a client cancels a recurring package.
- 17
Refund or complaint response template
Send when a client asks for a refund or complains.
- 18
Overdue payment reminder
Send when an invoice is 7 days past due.
- 19
Project completion handover
Send when you deliver a finished piece of work.
- 20
Offering a low-cost trial
Send to cold leads to get them trying your work.
Look inside
Two real pages, set exactly as they print.
01
Welcome email, no call booked yet
Send this the day someone subscribes to start the sequence.
Send this the day someone subscribes, before you have spoken or booked anything. You must change [their first name], [your name], and the final link to your calendar.
Subject: A quick question before we start
Hi [their first name],
You just joined my list, so I know you are curious about [the result you help people get].
I have one question for you. What is the biggest thing standing between you and [that result] right now?
Reply to this email and tell me. I read every reply and I will write back with a thought within two days.
If you would rather talk it through live, you can book a free 20 minute call here: [calendar link]. No pressure either way.
Best,
[your name]
The mistake most people make here is asking for the call in the first email, when a reply asking for their obstacle gets more responses and starts the relationship with a conversation, not a sales pitch.