CreateEbook
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A launch kit
The Consultant's Lead Magnet Launch Kit
A launch kit
The Consultant's Lead Magnet Launch Kit
Turn what you know into an ebook, an email list and a client-acquisition asset
CreateEbook
Turn what you know into an ebook, an email list and a client-acquisition asset
115 pages · about 89 minutes to read · PDF
Inside the guide
20 chapters, and what each one leaves you able to do.
- 01
Decide who earns a place
Pick one reader and one moment, and write the sentence that excludes everyone else.
- 02
Score problems for revenue
Rank ten client questions by frequency, urgency, economic weight and fit.
- 03
Write a promise with edges
Draft a title and subtitle you can deliver without overclaiming.
- 04
Choose the smallest useful form
Match a checklist, scorecard, worksheet, template or guide to the job.
- 05
Build the useful core first
Design the recognition, model, action, evidence and continuation for your asset.
- 06
Gather the source pack
Collect eight pieces of your own knowledge before you touch a tool.
- 07
Shape the outline in one pass
Generate three structures and cut each to the promise you made.
- 08
Write the draft you can defend
Turn your source pack into a short guide you can stand behind.
- 09
Make it yours on the page
Add your examples, warnings and opinions to replace generic advice.
- 10
Cut it to the useful minimum
Remove every chapter, claim and page that does not help the promise.
- 11
Design for the phone reader
Choose a clean layout and test that the asset works on a small screen.
- 12
Write the opt-in page
Draft the seven sections that turn a visitor into a subscriber.
- 13
Plan the thank-you moment
Write the immediate next step that moves a reader into your product.
- 14
Create three Meta ad hooks
Write one problem, outcome and demonstration hook for your first test.
- 15
Script a 15-second demonstration
Storyboard a transformation video that shows the value in five scenes.
- 16
Draft the five-email sequence
Map delivery, clarification, demonstration, objection and action emails.
- 17
Remove the next friction
Pick the one objection blocking activation and write the email that answers it.
- 18
Set the scorecard
Choose your primary activation event and three supporting metrics.
- 19
Run the first weekly review
Plan the questions you ask each week and the single variable you change.
- 20
Plan the compounding loop
Decide which repurposed asset and vertical edition you build after launch.
Look inside
Two real pages, set exactly as they print.
Contents
- 01Decide who earns a place
- 02Score problems for revenue
- 03Write a promise with edges
- 04Choose the smallest useful form
- 05Build the useful core first
- 06Gather the source pack
- 07Shape the outline in one pass
- 08Write the draft you can defend
- 09Make it yours on the page
- 10Cut it to the useful minimum
- 11Design for the phone reader
- 12Write the opt-in page
- 13Plan the thank-you moment
- 14Create three Meta ad hooks
- 15Script a 15-second demonstration
- 16Draft the five-email sequence
- 17Remove the next friction
- 18Set the scorecard
- 19Run the first weekly review
- 20Plan the compounding loop
115 pages · about 89 minutes
2
01
Decide who earns a place
Pick one reader and one moment, and write the sentence that excludes everyone else.
You are a consultant, freelancer, coach or agency owner who has already helped a dozen clients solve the same problem. You know the answer so well you could give it in your sleep. What you do not have is a way to give that answer to a stranger, capture their email and start a conversation that ends in a paid engagement. This kit turns one piece of what you know into a lead magnet, an opt-in page and a follow-up sequence. By the end you will hold a finished asset that attracts people you actually want to work with. Before you open a design tool or write a single page, you make one decision that determines everything else. You decide who does not get the lead magnet.
Who wrote it
CreateEbook turns your notes into a finished lead magnet.
CreateEbook