CreateEbook
Free guide
A launch kit
The Consultant's Lead Magnet Launch Kit
A launch kit
The Consultant's Lead Magnet Launch Kit
Turn what you know into an ebook, an email list and a client-acquisition asset
CreateEbook
Turn what you know into an ebook, an email list and a client-acquisition asset
116 pages · about 89 minutes to read · PDF
Inside the guide
20 chapters, and what each one leaves you able to do.
- 01
Decide who earns a place
Pick one reader and one moment, and write the sentence that excludes everyone else.
- 02
Score problems for revenue
Rank ten client questions by frequency, urgency, economic weight and fit.
- 03
Write a promise with edges
Draft a title and subtitle you can deliver without overclaiming.
- 04
Choose the smallest useful form
Match a checklist, scorecard, worksheet, template or guide to the job.
- 05
Build the useful core first
Design the recognition, model, action, evidence and continuation for your asset.
- 06
Gather the source pack
Collect eight pieces of your own knowledge before you touch a tool.
- 07
Shape the outline in one pass
Generate three structures and cut each to the promise you made.
- 08
Write the draft you can defend
Turn your source pack into a short guide you can stand behind.
- 09
Make it yours on the page
Add your examples, warnings and opinions to replace generic advice.
- 10
Cut it to the useful minimum
Remove every chapter, claim and page that does not help the promise.
- 11
Design for the phone reader
Choose a clean layout and test that the asset works on a small screen.
- 12
Write the opt-in page
Draft the seven sections that turn a visitor into a subscriber.
- 13
Plan the thank-you moment
Write the immediate next step that moves a reader into your product.
- 14
Create three Meta ad hooks
Write one problem, outcome and demonstration hook for your first test.
- 15
Script a 15-second demonstration
Storyboard a transformation video that shows the value in five scenes.
- 16
Draft the five-email sequence
Map delivery, clarification, demonstration, objection and action emails.
- 17
Remove the next friction
Pick the one objection blocking activation and write the email that answers it.
- 18
Set the scorecard
Choose your primary activation event and three supporting metrics.
- 19
Run the first weekly review
Plan the questions you ask each week and the single variable you change.
- 20
Plan the compounding loop
Decide which repurposed asset and vertical edition you build after launch.
Look inside
Two real pages, set exactly as they print.
01
Decide who earns a place
Pick one reader and one moment, and write the sentence that excludes everyone else.
You are a consultant, freelancer, coach or agency owner who has already helped a dozen clients solve the same problem. You know the answer so well you could give it in your sleep. What you do not have is a way to give that answer to a stranger, capture their email and start a conversation that ends in a paid engagement. This kit turns one piece of what you know into a lead magnet, an opt-in page and a follow-up sequence. By the end you will hold a finished asset that attracts people you actually want to work with. Before you open a design tool or write a single page, you make one decision that determines everything else. You decide who does not get the lead magnet.
Most practitioners start with a topic. They think about what to write and how to package it. That is backwards. If you start with the reader, the topic nearly chooses itself, and the packaging becomes obvious. If you start with the topic, you end up speaking to everyone, which means you speak to no one in particular. The mistake that costs people the most is building an asset for an audience they can name only in a category, like consultants, founders or small businesses. A category is not a reader. A reader is a person in a specific situation, with a specific problem and a specific reason to act now.
Choose one reader by completing this sentence: We help a person who is in this situation, and who wants to make this progress, without this major frustration. The situation is what they are doing right now, not who they are in general. The progress is the result they want before they hire you. The frustration is the cost they fear, whether that is money, time, embarrassment or risk. Write the sentence now, and make every clause as narrow as you can. If you serve several industries, pick the one where you have the most client experience. If you serve several roles, pick the one who feels the problem most acutely. Narrowing feels like you are turning away business. You are not. You are making the business you keep easier to find.
Who wrote it
CreateEbook turns your notes into a finished lead magnet.
CreateEbook